When it comes to sharing the joy of the holiday season, there’s no end to the possibilities of what makes the perfect gift. Entrepreneur Marc Sparks does have some suggestions to help guide you. The sky is not always the limit—sometimes the best gifts don’t have to cost anything at all. The key is to put some thought into each gift you give. Never give a loved one a gift that suggests they need improvement. And never, ever give someone a fruitcake. And above all, embrace your family traditions. Read more here.